For dermatology practices
Be the practice AI recommends.
Patients ask AI “best dermatologist near me” — and “best dermatologist for acne,” “for skin cancer,” “for eczema.” Each is a separate answer. We make sure your practice wins the ones you treat.
field audit · june 2026 · perplexity · chicago, il
We asked AI what patients ask.
In June 2026 we ran the questions Chicago patients actually type on Perplexity, one of the major AI answer engines. Three patterns held — and every one is something a practice can act on.
Finding 1
AI ranks dermatologists by your reviews.
Ask “best dermatologist in Chicago” and AI returns a shortlist justified by Google rating and review count — “a 4.8 with 1,400+ reviews” — pulled from the map results box at the top of Google and health directories like Healthgrades, Zocdoc, and Yelp. It even flagged a 4.9-rated practice as less certain because it had fewer reviews. Your review profile is your ranking. How we earn the reviews →
Finding 2
Every condition is a separate race.
We changed “best dermatologist” to “best dermatologist for acne” and AI returned a different set of practices — the ones that had published a dedicated acne page, alongside condition-specific directory listings. For each condition you treat — acne, eczema, skin cancer, or cosmetic — there’s a separate answer to win, and a generic homepage wins none of them.
Finding 3
It’s all third-party — not your homepage.
The sources behind the answers were Healthgrades, Zocdoc, Yelp, and MediFind, plus practices’ Google profiles and individual condition pages — not a practice’s homepage. Board certification and a respected affiliation help, but a practice with a thin or inconsistent web presence simply doesn’t appear.
“In dermatology, every condition you treat is a separate race to be named — and a generic homepage wins none of them.”
So how does your practice get named?
The same three steps we run for every client, tuned for dermatology.
See exactly where you stand
We run the questions your future patients ask — “best dermatologist,” “best for acne / eczema / skin cancer,” “best cosmetic dermatologist” — across every major AI engine, and show you, word for word, who AI recommends and which sources it used.
Build the signals AI ranks on
We strengthen your Google Business Profile and genuine review volume, get you listed correctly on Healthgrades, Zocdoc, and Yelp, and publish a clear page for each condition and treatment you offer — so AI can name you for every one of them, not just the generic search.
Watch it move
We re-run the same questions every month — general and by condition — and report the movement, with a tamper-evident receipt you can verify.
Compliance
Built for a medical practice. Everything we publish respects patient privacy (HIPAA), keeps every clinical claim accurate and sourced, states board certification truthfully, and never fabricates reviews. We optimize how your practice is found; you approve everything before it goes live.
See what AI tells your patients today.
We’ll run your conditions and city across every major engine and show you, word for word, who’s recommended — free, built by hand.
Sources & method
- Oracite audit, June 2026 — buying-intent dermatology queries (“best dermatologist in Chicago,” “best dermatologist for acne in Chicago”) run on Perplexity; recommendations, the rating/review reasoning, and cited sources recorded as returned. A small, transparent sample, not a full index; AI answers vary by person and location and change over time. Specific practices are intentionally not named here.
- That being cited differs from being recommended, and that AI leans on third-party consensus, are both consistent with a June 2026 controlled study of Google’s AI Overviews. Search Engine Land.