What is GEO — AI search visibility?

GEO (Generative Engine Optimization) is the practice of getting your business named and cited when people ask AI assistants — ChatGPT, Perplexity, Gemini, Claude, and Google’s AI — who to use. It’s the AI-era counterpart to SEO: where SEO competes for a link in a list, GEO competes to be in the answer itself.

The shift is already large: Google’s AI Mode alone passed a billion monthly users this year.¹ When the assistant gives one answer instead of ten blue links, being named is the whole game — if you’re not in it, the customer never sees you.

So GEO isn’t about gaming a ranking. It’s about being the business the AI is confident enough to recommend: clearly described, consistently listed, and backed by sources the AI already trusts.